Setron Television set (Q41)
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Setron TV is a bygone brand that was in production in Singapore from 1964 to 1986, manufactured in the former Tanglin Halt Industrial Estate. (2018-0003)
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Setron Television set |
Setron TV is a bygone brand that was in production in Singapore from 1964 to 1986, manufactured in the former Tanglin Halt Industrial Estate. (2018-0003) |
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79 x 122 x 47.2 cm
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NA
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1960s
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1970s
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1980s
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Factory in 1966 is at the present Haw Par Corporation Limited - 401 Commonwealth Dr, Singapore 149598
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Tanglin Halt, television, Setron Limited, Sony, furniture
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Polished wooden rectangular TV set elevated on four legs. Sliding shutters at the front with keyhole. 7 buttons for tuning the channels. Sliding controls for volume, contrast, brightness, music.
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"Setron" logo in the middle below the screen
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Television in Singapore had just been introduced in February 1963, and given the small number of households that owned a TV set at the time – most watched TV at their local community centres – this was a commodity that was gaining traction.
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Setron continued to manufacture TV sets until the 1980s. In 1986, it became a subsidiary of Sony Corporation Japan and was renamed Sony Singapore thereafter. Its Tanglin Halt factory is now the site of Haw Par Corporation – the former Haw Par Brothers International.
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At the junction of Tanglin Halt Road and Commonwealth Drive stands Haw Par Corporation, providing a scant reminder of the sprawling industrial estate which existed in the 1970s and 1980s.
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The former Tanglin Halt Industrial Estate was one of the first industrial estates in Singapore. Measuring some 20 acres of land and comprising a total of 38 factory lots for cottage industries, the establishment of the Tanglin Halt Industrial Estate marked Singapore’s drive into industrialisation and diversification from a declining entrepot economy.
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Tanglin Halt was chosen for its close proximity to the former Malayan Railways and large labour catchment
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Managed by the Jurong Town Corporation (JTC), the former Tanglin Halt Industrial Estate was developed in the 1960s to house light and medium industries. Land was leased to budding industrialists on easy repayment terms and tax incentives were given to multinational corporations.
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By the end of the decade, Tanglin Halt was home to a smorgasbord of factories. Among these were Singapore Electronics (Setron), Van Houten chocolate factory, Diethelm aluminium factory and Unitex garment factory. The Setron factory at Tanglin Halt rolled out Singapore’s first black and white television in 1964.
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Unknown
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Good. Scratches on the wooden front along sliding groove. Wooden laminate beside the 7 buttons and on the right side of TV set are peeling off.
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2018-0003
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