(Q41)
Statements
79 x 122 x 47.2 cm
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Unknown
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1960s
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1970s
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1980s
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Factory in 1966 is at the present Haw Par Corporation Limited - 401 Commonwealth Dr, Singapore 149598
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Tanglin Halt, television, Setron Limited, Sony, furniture
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Polished wooden rectangular TV set elevated on four legs. Sliding shutters at the front with keyhole. 7 buttons for tuning the channels. Sliding controls for volume, contrast, brightness, music.
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"Setron" logo in the middle below the screen
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Setron TV is a bygone brand that was in production in Singapore from 1964 to 1986, manufactured in the former Tanglin Halt Industrial Estate. The first ever locally assembled black-and-white TV set rolled off the production line at local enterprise, Setron Limited, in September 1965.
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Television in Singapore had just been introduced in February 1963, and given the small number of households that owned a TV set at the time – most watched TV at their local community centres – this was a commodity that was gaining traction.
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Setron continued to manufacture TV sets until the 1980s. In 1986, it became a subsidiary of Sony Corporation Japan and was renamed Sony Singapore thereafter. Its Tanglin Halt factory is now the site of Haw Par Corporation – the former Haw Par Brothers International.
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